Privacy Policy USA

Effective Date: 16 February, 2025 
 

This Privacy Policy describes the information privacy practices of Blatchford, Inc. (“Blatchford,” “we,” “us,” or “our”), for the SmartStep platform and associated web-based sites and applications made available and operated by us that reference or link to this Privacy Policy (the “Platform”). The Platform includes, without limitation, (i) our SMARTSTEP applications for iOS and Android (collectively, the “App”), which allows an authenticated and authorized user to interact with a compatible Blatchford device (“Blatchford Device”) via a secure Bluetooth Low Energy (“BLE”) connection; and (ii) our web-based administration portal (the “Portal”).  

This Privacy Policy explains what information we collect about you; how we collect that information; the purpose for collecting it and how it benefits you; the outside parties we share it with; and your rights, including what you can do regarding your information. 

Contact us at 800-548-3534, or at [email protected] if you wish to make a request regarding your personal information. 

If you are a California resident, see Section 6 for our California Notice at Collection and information provided pursuant to the California Consumer Privacy Act. Note that we do not “sell” or “share” your personal information, as those terms are defined under the California Consumer Privacy Act.  

Click here to view our Consumer Health data Policy. 

This Privacy Policy describes how we treat personal information collected by or on behalf of Blatchford when you use the Platform; in our email messages to you relating to the Platform; and in our offline interactions related to the Platform.  This Privacy Policy does not apply to other Blatchford websites or platforms that have a different privacy policy. If you live outside of the United States, other policies will apply to your use of the Platform, not this Privacy Policy.  

By accessing or using the Platform, you confirm that you have read, understand and acknowledge the terms of this Privacy Policy, and agree to our Patients Terms of Use or Institution End User License Agreement.  

We (and the vendors and other parties that perform services on our behalf) collect, receive, and develop several different types of personal information about you depending on the nature of your interactions with us.  For example, we collect: 

Identifiers/Contact Information: We may collect your name, email address, mailing address, zip/postal code, and phone number. If you create an account, we also collect your username and password. We also collect identifiers that you post to the Platform.  

Internet and Network Activity Information: We may collect your IP address when you visit the Platform. We also use tracking tools like cookies and pixels to passively collect information about how you interact with the Platform.  This might include device identifiers and the type of browser and operating system you are using. When you use our App, analytics tools automatically record certain log file information, including the time and date when you start and stop using the App and how you interact with the App, as well as in-app information (e.g. screen navigation and device interactions).  

Location Information: We may passively collect information about your location using your IP address , the country code/ region/ state/ city associated with your SIM card or your device, language setting, and time zone. 

Demographic Information: We may collect demographic information, such as your age, date of birth or gender.       

Employment-Related Information:  If you are a health care professional, we may collect information such as your certification and training details.  

Visual/Audio Information: With your consent, we may collect video recordings that relate to your gait and your use of a Blatchford Device.  

Sensitive Information: We may collect information that may be considered sensitive personal information under certain state or local laws. For example, we may collect information related to your health, such as your weight, height, heart rate, heart Rate Variability, energy expenditure, information about your gait and sleep quality, and responses to certain surveys. We also collect the username and password any account you create with us.   

Information you submit or post: We collect feedback and any other information you provide when you contact us. 

We use personal information to provide and administer the Platform.  

We use personal information to develop and improve our products and services. We may use your information to make the Platform and our products better. We use your information to customize your experience. We may also use your information to conduct research and to develop new products and services. 

We use personal information to communicate with you and respond to your requests or questions. We use your information to respond to your questions, complaints, and feedback. We might also use your information to contact you about this Privacy Policy, our Patient Terms of Use, or our Institution End User License Agreement. 

We use personal information for security purposes. We use information to protect our company (including the Platform), our customers and others. We may also need to use your information to detect, investigate, and remediate fraud or other suspected illegal activity. 

We use personal information to verify and respond to requests made pursuant to this Privacy Policy and for other verification purposes.  We will use certain pieces of information to verify your identity if you make requests pursuant to this Privacy Policy. The verification steps and the pieces of information that we request may vary depending on the sensitivity and nature of your request. 

We use information as otherwise permitted or required by law or as we may notify you. 

We collect personal information directly from you. For example, we may collect information when you register an account or otherwise contact us. 

We collect personal information from your devices. We use technical tracking tools that work behind the scenes, like browser cookies, beacons, and pixels, to automatically collect information from and about you and your devices. We collect this information when you interact with the Platform.  

We get personal information from vendors we hire to work on our behalf. For example, vendors that host or maintain the Platform may give us information.  

We get personal information about you from other parties. We may get personal information about you from your health care provider.   

We combine information about you in a variety of ways. We combine information collected offline with information collected online. We also combine information collected across devices, such as computers and mobile devices. We may also combine your information with other consumers’ information to improve our products and services. 

We share personal information with vendors that perform services on our behalf for our own business and operational purposes. For example, we may share information with vendors that send emails for us, run the Platform, provide analytics services, investigate and prevent data incidents, audit our business and financial statements, or provide legal advice. 

We may share your personal information with your health care professionals. Your health care professionals’ use of your information is subject to their respective privacy notices and policies. 

We will share personal information in order to comply with the law or to protect ourselves or others. For example, we will share information as required to respond to a court order or subpoena. We may share information if a government agency or investigatory body requests it. We might share information when we are investigating potential fraud.  

We may share personal information with any successor to all or part of our business. For example, if part of our business is sold, we may give our customer database to the buyer of the business as part of that transaction. We may also share information if any such transaction is proposed.  

We may share information for other reasons we may describe to you or as permitted or required by law. 

You can control certain cookies and tracking tools by clicking on the applicable link or cookie banner where these options are made available to you.  

This California Privacy Notice applies to California residents and provides certain details regarding how we handle your personal information and the rights you have as a California resident regarding your information. This California Privacy Notice supplements our Privacy Policy.  

We may collect or receive (and may have collected or otherwise received during the last 12-month period) the following categories of personal information as set forth in applicable California law: 

For additional detail regarding the personal information we collect, see Section 1 of the Privacy Policy.   

We collect and use these categories of personal information for the business and commercial purposes described in Section 2 of this Privacy Policy and as provided below: 

 
We collect each of the foregoing categories of personal information from the sources described in Section 3 above. 

We may disclose each of the foregoing categories of personal information for our business and commercial purposes to the extent permitted by applicable law to the categories of parties as described in Section 4 of this Privacy Policy, which may include, for example, suppliers and service providers; health care professionals; operating systems and platforms; data analytics providers; and other parties in connection with business transfers and legal, safety, fraud prevention, and enforcement reasons. We also disclose categories of personal information as we may describe to you from time to time or as permitted or required by law.  We do not “sell” or “share” (as those terms are defined in the California Consumer Privacy Act) personal information.  

We will retain each category of personal information specified above for as long as reasonably necessary to carry out the business and commercial purposes described in this Privacy Policy or any other notice provided at the time of data collection, as necessary to provide our goods and services, and as necessary to comply with our legal obligations, resolve disputes, protect and defend our legal rights, and enforce our agreements.  

If you are a California resident, you can make the following requests with respect to your personal information subject to limitations and exceptions set forth in applicable law: 

We will not discriminate against you because you exercised any of these rights. 

A California resident can exercise these rights online by emailing us at [email protected], or by calling us at 800-548-3534.  We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.  

We will take reasonable steps to verify your identity prior to responding to certain of your requests.  The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us. 

You may designate an authorized agent to make a request on your behalf.  When submitting the request, please ensure the authorized agent is identified as an authorized agent. 

We do not disclose personal information to third parties for their direct marketing purposes.  

If you reside in the US. But not in California, you may make the following requests with respect to your personal information:  

You can exercise these rights online by emailing us at [email protected], or by calling us at 800-548-3534.  Note that for purposes of these rights under this Section 7, personal information does not include information about employees and other of our personnel or information about employees and other representatives of third-party entities we may interact with.  

Some state laws give consumers the right to opt out of certain sales of their personal data, or uses of their personal data for certain types of advertising. We do not engage in these activities with respect to personal information collected via the Platform.  

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us. We may deny certain requests and will explain why your request was denied and how to appeal our decision, as required by applicable law. After receiving our explanation, if you would like to appeal our decision, you may do so as further detailed in our communication back to you. For questions, you may also contact us by calling or emailing us at the contact information above. 

If you are located outside the United States, other privacy policies will govern your use of the Platform.  

We do not knowingly collect personal information from children under 18.  If you are a parent or legal guardian and think your child under 18 has given us personal information, you can email us at [email protected]. Parents, you can learn more about how to protect children's privacy online here (https://consumer.ftc.gov/identity-theft-and-online-security/protecting-kids-online). 

The Internet is not 100% secure. We cannot promise that your use of the Platform will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords. 

We may link to other sites or outside party services on platforms we do not control. 

If you click on a link to an outside party site, you will be taken to websites or platforms we do not control. This Privacy Policy does not apply to the privacy practices of that website or platform. Read the privacy policies of other websites and companies carefully. We are not responsible for these outside party practices. 

We keep personal information as long as reasonably necessary to carry out the business and commercial purposes described in this Privacy Policy or any other notice provided at the time of data collection, to provide our goods and services, and as necessary to comply with our legal obligations, resolve disputes, protect and defend our legal rights, and enforce our agreements.  

If you have any questions about this Privacy Policy or want to correct or update your information, or submit a complaint, please email us at [email protected]. You can also write to us or call at: 

Blatchford, Inc. 
1031 Byers Road 
Miamisburg, OH 45342 
Telephone: 800-548-3534 

From time to time we may change our privacy policies. We will notify you of any material changes to our Privacy Policy to the extent required by law. We will also post an updated copy on the Platform.  Please check the Platform periodically for updates.